Baume & Mercier Capeland Shelby® Cobra

If success is the measure of a champion, endurance is its heart and soul. The legends that live forever do so because they embody the courage, passion and vision to always push forward. Since our founding in 1830, every Baume & Mercier timepiece has been forged from that spirit of competition and strength. From integrity of design to handcrafted quality and renowned precision, a Baume & Mercier watch is chosen by its owner because it represents the pursuit of excellence itself.

An Interesting History and a Powerful Engine on the Wrist

Strapped on the wrist, the Capeland Shelby® Cobra 1963 by Baume & Mercier does not fail to impress. We have worn and tested it.

by Michel Jeannot – Some watches have the ability to tell stories. They are often special editions celebrating an event or a partnership. The Capeland Shelby® Cobra 1963 chronograph by Baume & Mercier is undoubtedly one such example. Having said that, it must be acknowledged that there are two types of watches than can claim to have a history – those that can be understood, that is, those with a particular meaning, and those that seem to come from nowhere (to simply benefit from a name of good repute).

Baume & Mercier Capeland Shelby® Cobra 1963: A Living Legend

Baume & Mercier’s Capeland chronograph and remarkable Shelby® Cobra team up to offer mind-blowing performances and prove that it was only natural that they ended up doing a few laps together on a circuit.

by Vincent Daveau – Baume & Mercier (founded in 1830) recently organized the first European Shelby Only gathering at the amazing Castellet circuit in southern France. On the occasion, CEO Alain Zimmerman made the following announcement: "The first generation of the Capeland Shelby® Cobra chronograph introduced last year was a huge success and got us thinking. Well aware of the outstanding potential of this product, we have decided to add a new reference named the Shelby® Cobra 1963 to the collection".

Baume & Mercier Only Shelby® Event on Video

Exclusive Interviews by Watchonista

One of Shelby American’s original employees and team driver on the 1965 World Championship team, Allen Grant was a lifelong friend and confidant of the legendary Carroll Shelby.

Alain Zimmermann is the Chief Executive Officer of Swiss luxury watch manufacturer Baume & Mercier. His experience in the luxury industry spans over 20 years, having previously held positions.

The Capeland Shelby® Cobra "Spirit of Competition" Limited Edition

Presented here in all their glory, our two new Capeland Shelby® Cobra 1963 limited edition chronographs perfectly encapsulate power, endurance and performance.

Bucherer Blue Editions Baume & Mercier Clifton Club Shelby Cobra

In a quiet unassuming garage, tucked away in a peaceful residential district a mere stone's throw from Geneva airport, Baume & Mercier and Bucherer invited members of the press to enjoy a blue-tinged lunch.

by Marco Gabella – During SIHH 2017, we had the chance to discover the latest opus in the Shelby trilogy, a piece closely bound up with the celebrated Shelby Cobra Daytona Coupé, resplendent in blue. What, indeed, could be more legitimate for the legendary Clifton Club Shelby Cobra chronograph than to become the inspiration behind a model in the Bucherer Blue Editions collection?